Monday, July 23, 2007

Logo Lottery?

I read an article today which said that designing logos is like playing the lottery. You might get it done in a few hours or it might take days. Well I'm here to tell you that I did not draw the winning logo lottery ticket this time. I admit I am a design perfectionist and the logo really is a rigorous design challenge but yikes the hours I sunk into this were well let's just say I could have designed my whole website in the same amount of time. But I really wanted to help my oldest son "brand" his new venture in Mexico and I wanted it to work from small embroidered designs to large poster formats, from silkscreened teeshirt designs to the decals on his boat. I wanted it to reflect the outdoor adventures that he intends to run and the family oriented business he hopes to engage. I wanted the colors to be bright and happy and sunny like the beautiful city of Manzanillo where he will start this new venture. And I wanted it to be fun and playful, like the Mexican people who will be a big part of his clientele. A big order and a lot of hours but I really like the final rendition which you see above. I will be putting together the whole line as we move along so stay tuned for more fun visuals from Lusch Aventures, k

4 comments:

Di Overton said...

Well done YOU

cruststation said...

A very excellent job well done! Congrats and good luck to your talented sons too.

Funky Finds said...

the lottery is right! good job though.

Anonymous said...

I can just see tee shirts and polo shirts with this logo flying off the shelves...!!!I want one!!!